How do you do during your business presentations? We have some body language tips that will help you.
Business presentations are the times when you gain or lose a customer’s trust, a sales opportunity, and even your reputation.
A great presentation is your passport to get where you want to go: be it the next customer or the next signed contract.
Therefore, the more you prepare, the better your final result will be. But there is one small detail that can put everything to waste: body language and your performance during your presentation.
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Speaking with confidence and balance, in addition to not losing your charm, is crucial to creating a successful presentation for clients and business partners.
On the other hand, poor execution of your presentation can compromise the results you expect.
To make the most of your material and your opportunity, we have some body language tips that will help you to convey a more confident professional image.
How to use body language in business presentations
The body language at work is important in many aspects, from internal meetings, the way they talk with colleagues, superiors and subordinates…
#1. Get ready with a Superman pose
Before your performance begins, take time to go to the bathroom, or lock yourself in your office to practice your best Superman performance.
Stand with your chest out. Or place your hands on your hips with your elbows bent, or raise your arms above your head in a victory pose.
Doing this for a few minutes before a big presentation will make you feel more confident in a more natural way, which in turn will positively influence your presentation.
Practice a Superman pose before your performance. You will be more confident.
#two. Stand up
Standing up can be tiring, or perhaps a little uncomfortable for you. But it is important that people are able to see their best during the presentation.
Make your presentation standing with your shoulders back. Be careful not to puff your chest out, or exaggerate your height, but keep your body upright.
This will give you 2 advantages: First, you will appear more confident to your audience, which will increase the value of your material.
Second, your airways have lined up and you will naturally speak louder and clearer.
#3. Open your posture
It is important to open your guard and leave your posture open. You seem more confident and more trustworthy to your audience that way, even if on an unconscious level.
Do not cross your arms over your body or put your hands in your pockets. Don’t cross your legs, let alone lean against the wall. Keep your members open to demonstrate that you are an open person.
Your message will be much better received by your interlocutors when you behave like this.
Choose an open posture so that people trust you more.
#4. Look into your audience’s eyes
Eye contact is a key part of body language and indispensable for meetings, job interviews, 1-on-1 encounters, and any other type of meeting that involves relationships, negotiations, or sales.
That’s why eye contact can be a great ally in presentations.
Obviously, when talking to a large group of people, you can’t look everyone in the eye at the same time. Instead, focus on key members of your group and look into their eyes.
Don’t do this for more than a few seconds (2 or 3), and alternate doing this with other people who are also present at your presentation to reach as many people as possible.
This will give your presentation that extra personal touch and will show that you are truly investing in your audience.
#5. Move freely
The stage is your territory to make the most of body language. Use it sparingly. Don’t make the mistake of staying in one place, even if it’s behind a pulpit or any other fulcrum.
Instead, walk freely around your stage and enjoy as much space as possible. You’ll appear more natural, more confident, and more comfortable with what’s going on around you.
This will also allow your voice to project in different ways.
#6. Use your hands
Involve your hands with the presentation to strengthen your points and get your audience more involved. Point your finger in the palm of your hand to drive your key points.
Open your hands to show uncertainty or suggest the participation of your interlocutors. The possible gestures and applications are unlimited, but apply them sparingly.
Using gestures can make you look nervous or even frantic. Using the same gestures over and over can make you look cryptic or predictable. Be careful, because that’s not what we want.
Quite the opposite. Instead, use various types of gestures during times when you need to be a little more glamorous. Learn to use your hands. They will help you to be a great speaker.
#7. Release your facial expressions
People look at the faces of others for visual clues about their emotions, intentions, and trustworthiness. Body language is worth a lot right now.
Being in front of a large audience isn’t going to change that. To maximize the impact and effectiveness of what you say, maintain facial expressions as you go through different points in your presentation.
This will make you seem more sincere and more human, which is already a great way to go in the mission to persuade your audience.
Become an expert in sales presentations
As you’ve seen, the use of body language at work has a special use during presentations.
Therefore, your company’s sales presentations are a great opportunity for you to convince and bring your potential customers to your side.
It is often in the sales presentation that you show why people do business with you and why your company should be chosen at the time of sale.
It is precisely at this moment that companies separate their potential suppliers into those who do the job and those who cannot deliver what they expect.