Selling franchises is a multi-step process that often takes months to actually sell. That’s why it’s very important that no opportunities are missed.
Taking advantage of the possibilities of digital marketing and sales tools, we will show you how to sell franchises over the internet through the five most important pillars for this market niche.
1 – Organize the online sales flow (CRM)
This is the most important tip among all the others that we will cover in this post. Having a well-organized and functional sales flow is the main pillar to ensure that all other sales strategies for franchises work well.
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And what is the sales flow? In fact, it’s all the steps a potential customer goes through before actually buying your franchise. For example, the basic flow for selling franchises usually looks like this:
Note that, until a contact becomes a real customer (in the last two steps), there are other processes that come first. It is important to note that these steps vary from company to company and from franchise to franchise.
Without the clarity of where your sales contacts are located within this journey, it is difficult to identify the following points:
- Who hasn’t been in contact anymore?
- Who is closest to buying?
- Who got to know the franchise recently?
- At what stage do potential customers usually give up on the franchise?
- Who is responsible for handling the contacts at each stage?
As we’re talking about a purchase decision that doesn’t happen overnight, many of the people who contact you will spend a long time thinking about whether or not it’s worth the deal.
Deeply understanding these steps and organizing the contacts in each of them is very important to ensure that sales opportunities are not lost. Having this understanding also helps to diagnose and improve processes where sales are stalling.
How can CRM software help?
In practice, a CRM system facilitates this entire process by automating flows, including sales.
These platforms and apps enable the creation of process steps and the registration of contacts to organize them within the flow. It also allows for other actions related to customer relationship management, such as:
- scheduling meetings;
- documentation of sales losses and closings;
- allocation of people responsible for each situation;
- issuing monthly and annual reports;
- Among others.
For a better understanding of this topic, we suggest reading about what CRM is and what it is for. Understanding this process is extremely important to increase your internet franchise sales and not miss any opportunities.
2 – Have an intuitive website with clear information
An intuitive website is one where any user can easily find what they need, with organized menus and important information placed in a prominent position.
Having clear information with easy access is the famous “squeeze less and be more objective”, because on the internet people are always in a hurry in their searches.
Therefore, our tip goes far beyond just “having a website”. It needs to meet all the needs of the public that has the potential to purchase your franchise. To get a sense of whether your site meets these requirements, answer the following questions:
- Does your website answer the main questions your audience has?
- Is there a complete and easy-to-understand explanation of how to purchase your franchise?
- Is the website layout responsive (loads on mobile and tablet without changing the structure of the pages)?
- Is there a form for the user to send the contact in case of interest in the franchise?
- Is there a chat to answer questions from those who already own the franchise?
- Our company contacts up to date?
Having the answer yes to the questions above is already a good parameter to know if your website has the potential to sell your franchise over the internet or if it needs to improve in some points.
3 – Keep relationship channels active
In addition to a well-organized website with relevant information, your relationship channels need to be active.
For example: if a potential customer is interested in your franchise and gets in touch through social networks, do you have someone responsible to respond quickly? And in case the contact is already your customer, is there a team focused on this service?
The relationship channels users use most frequently are pages on social networks, emails, online chats on the website, forms, Whastapp and the phone call itself. To ensure that no sales opportunities are lost, make sure all these channels work quickly.
Another tip is to be on the channels you know your customer is on. It never hurts to have more than one option to maintain the relationship with the customer, after all, each person has their preference on how to get in touch.
4 – Post content that solves doubts and shows solutions
Many companies from various market niches create blogs to post content that helps potential customers to better understand their business. This is a strategy that also works very well for franchises.
Think about how many people are looking on Google right now about the following subjects:
- How to buy a franchise?
- Is it worth buying a franchise?
- Which market niches yield more for franchises?
- How do I have a franchise?
- Is it worth working with a franchise or creating my own business?
See that you could answer all these questions in detail in a blog content. The coolest thing is that these texts would carry your franchisor’s signature, as a form of marketing.
Depending on the topic, you can also suggest your product in the content itself (since the people who will read your blog are mostly potential customers).
We talk here on the Aged or blog about how to do content marketing, in a very uncomplicated step by step. We recommend reading before creating a blog for your franchisor!
5 – Promote online advertising campaigns (Ads)
Of all the strategies to sell franchises over the internet, the fastest is through online advertising. These are the famous ads you see on Google, on social networks and in apps.
To take the first step, identify which ad channels your audience is present on. And in Facebook? On Google? After these answers, set a maximum amount to invest in Ads campaigns, establish a clear objective and start advertising your franchises.
All the strategies we brought here are not complex, but they need good planning and organization of tasks for them to actually happen.
To put internet franchise selling tips into action, start little by little. See which of the topics you believe you can put into practice first, or organize these tasks in order of priority x the return it will bring to the business.