You’ve probably already received this invitation message on LinkedIn. The feeling we get when this happens is that the contact doesn’t seem to be that important to the other person.
No time to read the content? Would you like to be able to accompany him as he drives, walks, or performs other activities? So don’t waste your time and listen to this article in its entirety. Just click play! We appreciate your feedback in the comments. 🙂
But this doesn’t just happen in networking invitations. It also occurs in product/service offerings where the company/person “spammed” the copy & paste messages. They don’t seem to mind your need. They simply want to send it to as many potential customers as possible!
Another serious flaw that many commits is not remembering to send a thank you message on LinkedIn when someone introduces the person to another contact, makes a glowing comment about a post or even accepts it in their network of contacts.
In this post, we’ll show you the importance of maintaining a certain “label” on LinkedIn, avoiding spam and other nasty behavior, as well as some tips on how to use LinkedIn for business.
Learn how to send LinkedIn thank you messages, invitations and how to customize
If you called a friend (or sent an email) asking them to introduce you to a friend of theirs who has the ideal profile to be a customer of your company and he did, wouldn’t you call back and thank you?
If we do this when calling or sending an email, why not do the same when using this social network? Sending a thank-you message on LinkedIn, in addition to a “digital tag” question, shows due consideration to the person who helped you to prospect a customer and, often, even a sale.
And it should be a personalized message on LinkedIn, not a mere “thank you” or “thanks”.
See some examples of thank you and invitation messages on LinkedIn:
Thank you message for customer referral:
If a person is known and you have some intimacy, it can be like this:
– Carlos, how are you? I wanted to thank you for introducing me to Simpatico, we already talked and it seems that the contact was promising, thank you!
If the person is not intimate:
– Dear Carlos, how are you? I am sending this message to thank Mr. Simpatico for his presentation. We’ve already got in touch and arranged a personal meeting. Your collaboration was a great help, thank you!
Thank you a message on LinkedIn for being included in the network:
In that case, if the person is your acquaintance and it makes sense to connect, a mere “Thank you” or a “positive” emoji? May suffice.
But if it’s a person you know superficially or even someone you don’t know and has accepted you into their LinkedIn network, something like:
– Fernando, thank you for including me in your network. I believe that our relationship here can generate good results for both!
Thank you message for complimenting a post
If you’ve written an article on Pulse, LinkedIn’s publishing platform, and someone has praised it, it’s important to respond, and you do this directly in the comments box and dialog, with a “Thank you” and eventually complement it with a few more words regarding the opinion. His.
Invitation message on LinkedIn
When you see invite someone who knows you, even if you haven’t talked to them in a long time, it’s easier. But even so, you must customize the LinkedIn invitation, use the formula:
– Hi, [name of person]! We study/work/do business/etc. together at [location name], I would like to reactivate our contact here.
If it’s someone you know intimately or see all of them but aren’t connected yet, it doesn’t take so much formality when customizing the invitation on LinkedIn, just something like:
– Hi Renate, I saw that we are not yet connected on LinkedIn, I would like to be part of your network.
Now, if you are an unknown person, you need to provide some context when sending the invitation message on LinkedIn, for example:
– Dear André, I work with the calculation of foundations for large industrial works and I noticed that your company has announced the intention to build 3 new plants, so I would like to be part of your contact list.
Tips when sending a personalized message on LinkedIn
It’s no use having several contacts in your network if there is a little relationship with them. And besides, it’s no use exchanging multiple messages and participating in communities if you treat everyone the same. People are different and like to be treated individually: use personalized messages on LinkedIn!
One may prefer a more formal treatment, another is more intimate. You’re not going to send a “Say man, how are you??” for a future customer you’ve just met.
You often communicate with the right person, talk to the ideal target audience who are interested in your product or service, but the sale doesn’t actually occur.
It may be that they are not at the ideal purchase time, which occurs for several factors. So it’s important to keep the relationship going so you’ll be remembered when that time comes. This takes dedication and time, communicating with your potential customers where they prefer to interact.
Why are you sending a message to your customer? It’s no use sending a personalized message on LinkedIn if you don’t have something relevant that brings some benefit to it.
Warn about an event in the business area, communicate the launch of a new product or service of your company (without offering anything, just letting you know) or even sharing an interesting article, it can work. But simply sending the message to “hello” doesn’t work and will only undermine your relationship with him.
And even when sending your custom message on LinkedIn for one of the reasons suggested, do so with “class” without seeming forced or an excuse to talk to him. Excessive intimacy, as noted above, should also be avoided. Remember each social network has its own etiquette and what may seem normal in digital marketing for Facebook is totally different from LinkedIn.
The right message at the right time
If maintaining the relationship is important, the content of the personal message that will be sent has the same value. Sometimes you need more seriousness in the message. Other times it’s just a casual conversation, to find out how business is going.
Remembering topics covered in other conversations, or something the person told you, shows that you care about what they said. It shows a commitment to the relationship between you (see that this applies even in married life, but that’s a topic for another blog!).
The time of day the person is available to respond to messages also needs to be taken into account. Some prefer to take a little time in the early morning, others before lunch, and others in the afternoon… in short, if your message is sent at the right time, your chances of being answered at the same time increase. In the end, the important thing is to know your potential customer.